More distinction and more customers
You are competing for the first position in Google. Your competitors are are also busy with that. Even as number two or three you can stand out more than number one. In Google, you see that more and more websites appear in the search results that are decorated with ‘gold stars’ and visible customer reviews. These so-called rich snippets help your website to stand out among the other search results because you are displayed differently. By means of a star rating or a review or an image, your website gets an extra boost. This greatly increases the chance that searchers click on your website.
Let your business shine for more customers to see
Imagine you sell handmade titanium racing bikes via your online webshop; a super niche, a luxury product that customers are searching for very purposefully. Chances are that you will be found because your company is visible on Google Maps. This listing is golden because it makes it easier for customers to find you. But here too you can distinguish yourself from the rest. We can really make your company profile stand out.
Think of the use of striking visual material. Or integrating the possibility to communicate directly online with your potential customers. Your customer asks a question and you can immediately respond to it adequately and service-oriented. Reviews also play an important role in Google My Business and we can support your company with this. We can generate a link that gives visitors the opportunity to directly leave a review.
Through posts we can add vacancies, news, events, products and offers to your listing.
Trigger your target audience by optimising images
People who search for physical products are increasingly searching via Google Images. Again, do you stand out enough and does this lead to conversion opportunities? In other words, do you get enough results from your website visitors?
If your products have a visual character, the emphasis is on the external characteristics of this product. Consider, for example, ‘red racing bike’. For most physical products, a large part of the target group attaches great value to the appearance of the product. The visual aspect is more important to them than the textual description of the product. Especially when it comes to unique (luxury or niche) products.
Visual search can also be useful if someone does not know the correct term for a product, but does know what it looks like. With our specific knowledge in the field of image SEO we ensure striking and strategically well-founded images. Consider the correct compression of images, descriptive alt text with relevant words and a good URL structure for your images.
An extra visual step for more visibility and customers
In addition to images, video reviews in Google will play an increasingly important role. Video-oriented content will become indispensable in the near future. Recent video marketing statistics show that:
- 42% of online buyers use video during their orientation process.
- 71% of consumers think video is the best way to explain products.
- 58% of consumers think companies that create videos are more reliable.
Consumers will become the main influencers of your company, service or product. Reviews that you can influence yourself by posting tightly directed and SEO-technically correct videos of your unique product or service. In addition, by posting reviews yourself, you’re in control of the branding of your webshop. This benefits your click-through rate (CTR) and conversion.
It is wise to anticipate this inevitable and promising video development. We have all the know-how to optimally position your company or product videos and prepare your website for the future. You don’t have a video yet? We work together with ONEPAPER for this.
Provide a realistic picture of your company
Imagine your company has to deal with critical customers, who express themselves negatively on the internet. They can have an impact on future customers, especially when your satisfied customers don’t share their positive experiences spontaneously. That is a shame, because you may have learned a lot in the process, so that you can serve new customers even better.
Your client is smart enough to know that you are not perfect, but creating a balanced impression is certainly not unimportant. That is why we can support you by making sure that people who search for your company name get to see a more realistic and nuanced image.
Smart website descriptions to outsmart your competition
The better your website offers what a user is looking for, the more relevant and valuable you are to Google. A catchy and relevant meta description in which you briefly describe what you have to offer your customers is therefore important. If the description matches the content of the page, Google will adopt it in 90% of the cases. This significantly increases your click-through rate.
This is also a small ranking factor for Google that helps increase your position on the search results page. We can help you realise this match. In addition, we can make your website stand out by incorporating eye-catching icons, texts that encourage action and unique selling points in your meta description.