To measure is to (…)
We install software for every campaign to measure the goals and results of your website. The conversion path, or the process from visitor to customer, contains a number of steps. The potential customer visits your website, collects information and then calls you, fills in a form or sends you an e-mail. By measuring and analysing these contact moments per source, we can report which results have been obtained. With this information in our pocket, we can measure the effectiveness of the search engine optimisation that we have implemented and adjust it where necessary.
By trial and error to more customers
We use targeted software with which we can monitor mouse movements on your website. This enables us to pinpoint what visitors respond to positively and in which areas they disengage from your website. This effectively shows the stumbling blocks on your website. We can make specific improvements or make adjustments that have a significant impact on the success rate of your website.
We provide insight into which bumps on your website cause your favorite customer to leave the site. After systematically mapping these stumbling blocks, we remove the roadblocks and hairpin bends from the route and together we build the most ideal conversion route on your website.
The devil is in the details
From the specific color of a button to the photo of a loyal dog with puppy eyes on the contact page. We know what works and what your visitors respond to. We deliver customised solutions down to the smallest details; always with the aim of the most optimal findability, manageability and conversion of your website.
Plan B could be much better
With an A / B test we can accurately predict what a certain adjustment on your website will yield. Do you miss something essential when making an adjustment or does it yield something much more valuable? Predicting with certainty in advance to what extent an adjustment will yield results is virtually impossible. And basing your actions on existing examples from other branches does not provide the certainty you are looking for. Something that works well in branch X can go completely wrong in branch Y. With an A / B test it is possible to test an adjustment on a group of web pages of a website. If this adjustment results in more organic traffic to the website, you can implement the adjustment throughout the website. Is the desired result not achieved; no increase in organic traffic? Then we leave your website as it was. In this way, you avoid spending money and time into an adjustment that ultimately does not deliver what you were looking for. Google Optimize not only allows us to measure which variant works best, but also ensures that Google indexes the original page of the site. With many alternative tools, Google does not understand that there is an A / B test going on and that leads to instability in the algorithm.
The visitor makes a U-turn and becomes a customer after all
After we have addressed your target group with the optimal strategy and got them on your website, it is time for persistence. After all, your service or product is worthwhile for a first visit, so the click is already there. 🙂
Remarketing allows ads to be shown to people who have previously visited your website. In doing so, we ensure that people do not forget the name of your company and we can point them to specific products or services that they have viewed on your site. With remarketing, you can easily strengthen the connection with your target group, even if they have left your website without becoming a customer the first time. More about remarketing »